VISION

Helping people to help themselves through ICT and innovation

MISSION

• To build an e-community of ICT savvy homemakers, homeworkers and homepreneurs and provide them with a platform for self-help and people-to-people teletrading
• To encourage homemakers and homebound individuals, especially the disadvantaged, to generate income and cultivate self-improvement through home-based ICT activities
• To disseminate family-orientated information at a one-stop e-centre to enable members to be smart and efficient in balancing home and work life
• To develop a self-sustaining social enterprise by leveraging on the resources cultivated from the e-community in order to sustain the disadvantaged women’s project, the Salaam Wanita project
• To integrate the principles of sustainable development into our programmes so as to be part of the Millennium Development Goals at the Malaysian level

GOALS

• To sustain a grass-roots-to-grassroots e-network for mutual assistance and gender empowerment
• To facilitate networking and teletrading for homemakers and homeworkers through an e-platform
• To raise the profile of unpaid work and home-based work in Malaysia, advocating the reduction of exploitation in the homeworking sector and the inclusion of homeworking into the formal sector
• To conduct ICT/ gender research at the grass-roots level for homeworkers and teleworkers
• To educate women to excel in areas where they are skilled and talented through the use of ICTs
• To provide disadvantaged women with an e-platform for self-help and clusters-to-clusters assistance
• To facilitate strategic partnerships with the SOHO (Small Office Home Office) community and the ICT community
• To develop a replicable model for an efficiently-run grassroots social enterprise with a virtual office
• To promote the concept of CSR in the Malaysian corporate sector

UNIQUENESS OF OUR COMMUNITY

This is the only local portal that promotes the concept of working from home by providing resources and a platform for homemakers and homeworkers to teletrade and tele-exchange.

Our grassroot community’s endeavours are in line with the Ministry of Women Women, Family and Community Development’s policy to promote working at home as a way to help working women with child-care problems. Our network of homemakers and home workers have been advocating for this policy since 1998.