Southeast Asia Consumer Alliance (SEACA) was established in 2010 with a promise to deliver a comprehensive support that Consumers in Southeast Asia could relay their trust on. SEACA currently serves Singapore, Malaysia, Thailand and Indonesia

Consumer protection
Consumer protection is an essential tool in building up a people-oriented Community. SEACA has been more mindful that consumer interests and welfare have to be taken into account in all measures implemented to achieve an integrated economic region.

Consumer protection laws ensure fair competition and the free flow of correct information in the marketplace. At present, only Indonesia, Malaysia, Philippines, Singapore, Thailand, Brunei Darussalam and Viet Nam have principal consumer protection acts. The remaining Southeast Asia Member States are planning or are in the process of drafting their consumer protection policies and laws. Meanwhile, consumer protection elements in these countries are covered by other legislations in order to achieve consumer protection objectives.

To function as an intermediary body between Government sectors, non-Government sectors and consumers in identifying solutions to any complaints and ability to solve problems fairly and efficiently. We work with respective Government officials to ensure that individuals and businesses comply to the – Fair Trade Practices Policy, Competition laws, Consumer Protection laws – in particular the Consumer Protection laws governed by ASEAN countries.

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Southeast Asia Consumer Alliance

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Established since 2010Year of Establishment

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